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Effective Public Relations Planning Programme

Course Dates

Mon 14th September 15 - Fri 18th September 15

Course Venues

The Management School London Training Centre

Course Fee

(Cheque should be made payable to The Management School London)

Course Content

Course Objectives:
This is a comprehensive Course on Effective Public Relations Planning. It will deal with strategic issues associated with Public Relations Planning. The Course will cover business environmental monitoring, analysis and evaluation. It will examine the strength, weaknesses, opportunities and threat (SWOT) of organisations.
The Course will review organisational vision, mission, objectives and the Public Relations Planning process. The course methodology will be hands on practical work on strategic Public Relations planning.

Who should attend: Directors, General Managers, Senior Public Relations Managers, Public Relations Manager, Public Relations Executives & Chief Press Secretaries.

Course Content:
• The Principles and Practice of Strategic Management
• The Environment of Business
• Why Plan?
• Corporate Planning
• SWOT Analysis in Planning
• Short, Medium & Long Term Planning
• Analysis of the situation
• Key Strategic Issues and Public Relations Plan
• Setting Public Relations Objectives and Organisational Objectives
• Objectives must be SMART
• The Stakeholders, the Publics of Public Relations
• Deciding on the Messages – the Media and Channels of Public Relations
• Budgeting for Public Relations
• Evaluation

Programme Fee: £2950.00

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