The Management School London | Programmes

Executive Programmes

< Back To Executive Programmes

Strategic Public Relations Programme

Course Dates

Mon 9th February 15 - Fri 13th February 15

Mon 8th June 15 - Fri 12th June 15

Mon 14th September 15 - Fri 18th September 15

Mon 16th November 15 - Fri 20th November 15

Course Venues

The Management School London Training Centre

Course Fee

(Cheque should be made payable to The Management School London)

Course Content


Course Objectives:

• To provide a comprehensive Strategic Public Relations refresher programme for Public Relations Executives.

• To widen the experience of Public Relations Executives in meeting the challenges in specialised areas such as: Strategic Public Relations Planning, Crisis Management,

• Issues Management, Community Relations, Media Relations and Government Relations.

• To give Public Relations executives practical training in the field of Public Relations research and provide opportunities to analyse Public Relations Case-Studies.

• To discuss E-Public Relations.

Who should attend: Directors, General Managers, Senior Public Relations Managers, Public Relations Manager, Public  Relations  Executives & Media Managers.

Course Content:

• Strategic and Operational Management for Executives

• Strategic Public Relations Management & Planning in Practice

• Managing Public Relations by Objectives

• Total Quality Management and Public Relations

• Strategic Media Relations & Management

• Community Relations

• Lobbying & Networking Best Practice

• Issues & Crisis Management

• Research and Evaluation

• Multi-cultural Communications

• Corporate Responsibility

• Reputation Management & Corporate Communication

• Best Practice in Social Media

• Influencing Skills

Register Now


< Back To Executive Programmes