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Chief Executives and Directors Programme

Course Dates

Mon 6th July 15 - Fri 10th July 15

Course Venues

The Management School London Training Centre

Course Fee

(Cheque should be made payable to The Management School London)

Course Content

Directorial Competence
The operating environment:
Awareness of the operating environment
Local business environment
Impact of globalisation
Economic, technological, social cultural, political/legal components

Directorial Legal Knowledge
Roles and responsibilities of the Board of Directors
Duties and responsibilities of each Director
The legal liabilities of Directors
The Directors & law of contract
The Director, PLC duties & responsibilities
Managing AGM

Board Room Issues
Board structure, effectiveness, governance and succession
Managing board crisis
Boardroom qualities
Executive & non-executive Directors
Roles of the chairman
Non-Executive chairman vs. Managing Director

Board Directorial Skills and Competence
Board's visioning,
Board team work and team working
Change management.
Board's decision-making skills
Project management

Directional Strategic Perspective
Strategic directions visions, goals, value, mission & strategic objectives
Strategic planning, options, analysis
Operational management

Directors Roles, Liabilities and Corporate Governance
Learn Strategic roles of Directors, their liabilities, legal and corporate obligations
Enhance the effectiveness of Directors and teach them how to be focused to priorities
Corporate governance

Directorial Financial Knowledge
Financial reporting, legal requirements
Issues & procedure reporting
Qualification & application of auditors
Appreciation of accounts
Financial procedure & control
Cash flow & cash cycle
Evaluating financial opportunities & option
Risk analysis & risk management.
Treasury management
Yearly operational budgeting & budgetary control
Profit planning
Dividend policy & procedure
Raising capital

Business Policy
Board roles in policy formation
The roles and types of policy
Policy process, policy implementation and monitoring

Directorial Human Resources Skills & Competence
Human Resource policy formation
Team building, motivation and leadership
Manpower planning, recruitment and selection
Performance appraisal
Productivity and employee rewards.

Directorial Personal Skills & Competence
Business ethics, integrity & accountability
Time management
Problem solving
Negotiation skills
Creativity for Directors
Communication & interpersonal skills

Directorial Public Relations Competence
Public relations policy
Public Relations as a top management function.
Company image and corporate identity
Public Relations planning and strategy
Speech writing and delivery
Issues and crisis management - Arthur Anderson and WorldCom case studies.
Internal and external communication
Communicating with Investors/Shareholders

Managing Business Restructuring
Why does business restructure?
Preparation for restructuring
Implementation of restructuring
Crisis management and crisis communication

Directorial Marketing Competences
Marketing Policy, concept and strategies
Marketing and the company structure
Products development and offerings
Markets: industrial/consumer/service/social
Marketing communications/market research
Advertising Campaign Planning
Sales management

Directorial Customer Process
Understanding customer requirements
Establishing excellent customer relations
Delivering customer

Working with Company Secretaries
Modern Roles of Company Secretaries
Legal Aspect of Company Secretaries function
Managing on line investor Relations

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