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International Public Diplomacy Management

Course Dates

Mon 7th December 15 - Fri 11th December 15


Course Venues

The Management School London


Course Fee

£2950.00
(Cheque should be made payable to The Management School London)


Course Content

Congress Objectives and Outcomes

At the end of the congress participants will:-

  • Discuss value added strategic Public Diplomacy in a changing world
  • Review how to enhance countries economic growth and trade through economic diplomacy
  • Help diplomats to enhance their countries reputation
  • Discuss the roles of research and evaluation in Public Diplomacy Management
  • Learn how to identify, engage and communicate with diplomatic stakeholders
  • Discuss strategies for enhancing country’s branding and reputation
  • Update skills for managing traditional and social media for effective performance of diplomatic responsibilities
  • Discuss action centred leadership in media management
  • Review diplomatic management of issues and crisis management
  • Update skills in country marketing and country branding

Who should attend?  

  • The programme is designed for officials of the ministry of foreign affairs world- wide
  • Members of the diplomatic corporation world –wide
  • Officials of embassies world – wide
  • Parliamentarians with oversight functions for foreign affairs

Congress Contents

  • Strategic Management of Public Diplomacy in a Changing World
  • Strategic Management of Value Added Public Diplomacy in a Changing World
  • Enhancing Economic Growth and Trade with Economic Diplomacy           
  • International Public Relations
  • Corporate Diplomacy             
  • Strategic Thinking and Strategic Direction
  • Media Interview for Diplomats
  • Strategic Planning
  • Decision Making For Diplomatic Officials       
  • Country Reputation Management and Diplomatic Public Relations Best Practice  
  • How to Identify Engage and Communicate With Diplomatic Stakeholders
  • Country Branding
  • Effective Management of Traditional and Social Media in Diplomatic Work
  • Action Centred Leadership for Diplomats
  • Issues Management for Diplomats
  • Effective Management of Crisis
  • Country Marketing

 

 

 

 

 

 

 


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