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Course Dates

Mon 24th August 15 - Fri 28th August 15

Course Venues

The Management School - London

Course Fee

(Cheque should be made payable to The Management School London)

Course Content

International and global Public Relations Management today

  • Public relations in the global economy.
  • Economic, political, legal, social and technological environments.
  • International public relations practice development.
  • Strategic planning - global thinking -v- national implementation.
  • Language, culture, social and economic factors.
  • Creating and managing common standards.


Corporate Strategy and Public Relations

  • Corporate planning, strategy and tactics.
  • Public relations practice and strategic management.
  • Managing change.
  • Corporate image and culture.


Strategic Public Relations Management and Planning

  • Public relations planning, implementation and evaluation.
  • Short, medium and long term planning.
  • Managing and developing the public relations team.
  • Creativity in public relations.


Managing the Media

  • Media relations and technology.
  • Press conferences, facility visits and receptions.
  • Electronic and broadcast media.
  • Audio visual production, films and visual aids


Research and Evaluation

  • The place of research in public relations.
  • Public relations research techniques.
  • Modern methods of media evaluation.
  • Public opinion polling and investigation

Integrated Marketing Communications

  • Role of public relations in marketing.
  • Protecting and promoting brands.
  • Exploiting exhibitions and trade fairs.
  • Conferences and meetings.
  • Making the most of Sponsorship investment.



Employee Relations and Internal Communications

  • Employee relations.
  • Internal communications.
  • House journals (internal & external).


Community Relations

  • Corporate philanthropy.
  • Community relations policy and strategy
  • Corporate Social Responsibility.


Financial Public Relations

  • Public relations in corporate fund raising.
  • Financial/investor relations.
  • Reporting to shareholders and stakeholders.


Government Relations and Public Affairs

  • Public affairs strategy.
  • Issues and crisis management.
  • National and international lobbying.
  • NGOs and pressure groups.


Public Relations in Action

  • Public relations case analysis and practical work
  • Case study based syndicate group work.
  • Role play crisis communication and media relations management.
  • Writing for public relations; news releases, feature articles, Speeches and presentation scripts, broadcast and electronic media.
  • Personal project development.


Public Relations for Government

  • Analysis of Government Public Relations problems (Political, Economical and Social).
  • Setting Government Public Relations objectives and developing Government Public Relations plan.
  • The stakeholders of Government: the citizens, Human rights Group, the media, Political parties, the academia and students.
  • Managing Government ministries information services.
  • Communication strategy for Government.
  • Managing Government Media Relations and mobilisation of the Citizens.

Proactive Government Public Relations Vs Defensive Governm



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